As a Chinese American, with a very cookie-cutter Asian American educational background, Evan Lai somehow ended up in Korea and created extraordinary career opportunities for himself.
Most recently, Evan was the Head of Strategy for USA & LATAM and Director International Business Development for MyMusicTaste.
MyMusicTaste is a global concert platform where fans vote for their favorite artists to perform. It’s part of the push that’s successfully brought Kpop to be accepted by a global audience. He helped build and expand MyMusicTaste into more than 40 countries around the world, promoting more than 250 concerts in the past 3 years. MyMusicTaste raised over $28M from notable VCs such as Softbank Ventures Korea, Samsung Venture Investment Corporation, Formation 8, and Golden Gate Ventures. He’s personally planned/executed concerts for artists such as the xx, Kehlani, MGK, Rhye, EXO, BTS, GOT7.
In this episode with Evan, we'll dig into what it was like - essentially - being a foreigner in Asia. Learn how he adapted and created these amazing opportunities for himself. We’ll explore what Kpop is and how it’s become accepted in mainstream culture. Finally, we'll get his take on how the coronavirus has impacted the entire live events industry.